BLOG / Fail Harder


Last week I watched a PBS special called Art & Copy, an excellent documentary that provides a deeper look at the advertising industry and the visionaries who radically changed the course of advertising over the past 50 years. "Think Different", "Got Milk", "I Want My MTV", "Think Small", "Just Do It" — familiar with these phrases? They were created by individuals such as George Lois, Mary Wells, Jeff Goodby, Dan Wieden and David Kennedy. I was impressed by the amazingly creative people who exercise so much influence in American culture.

I was especially impressed by a typographic mural found at the headquarters of Wieden+Kennedy in Portland. Created by students at W+K 12, the mural uses over 100,000 clear plastic push pins to spell out the word, "Fail Harder." Underscoring the importance of failure in the creative process, the mural took over 351 hours to create. It also falls in line with the words of Dan Wieden, "You're only good to me after you've made three tremendous mistakes." I'm constantly reminding myself and others to embrace failure instead of fearing it. Failure is an important part of the creative process, and it's by pushing through your failures that you find your great successes. It is far too easy to play it safe, to do what has already been done, to embrace the status quo. Push through your fears, step out of your comfort zone, fail harder, and you'll succeed easier.</p>

Check out the Fail Harder video below. It was a really cool project.